To begin with, we captured peoples attention by publicizing this project through advertisements and press notes in our daily newspaper, Dainik Bhaskar which covers the main section of the city.



Indore witnessed its first ever Automobile Show ....

Year - 2006 - August - 19
The mega event was inaugurated by Mr. Vivek Agrawal - Collector of Indore. To grace the occasion, dignitaries of the city Mr. Anshuman Yadav - S.P., Mr. Nagar - DGM, State Bank of Indore, Mr.Bharat Kapadia Executive Director, Divya Bhaskar were also present. Mr. Aneil Mahajan, Mr. Avnindra Joshi and Mr. Satyendra Purandare represented Dainik Bhaskar.



The participant list consisted of the prominent names of this industry -

Honda - Abhikaran Honda
Blaupunkt - Blue Strings
Ford - Distinct Ford
Hyundai - Harsh Hyundai
HM Mitsubishi - Patwa Motors
Mahindra - Sagar Automobiles Pvt. Ltd.
TATA - Sanghi Automobiles Pvt. Ltd.
Skoda - Satguru Motors
GM Chevrolet - Super Cars Ltd.




Major Attractions of the event


Vintage Cars : courtesy Mr. Sharad Sanghi


Vintage Cars : courtesy Mr. Sharad Sanghi


Extensive media coverage played a vital role in generating the curiosity!


The Overwhelming Response



The Final Outcome


We succeeded in bringing smiles not only on the customers faces but the dealers too smiled all their way to the bank. The event concluded on a triumphant note as almost 23 vehicles got booked, thus generating a business of somewhere around 2.5 crores.


 

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